MBA Food and Wine

APPLICATION FORM

The MBA in Food and Wine is focused on the exclusive knowledge of the most successful Italian enterprises in the gastronomy and enology sector. This program will help students to develop their managerial skills, focusing on the expanding food & beverage sector. Participants will have the chance to learn what has made the Italian agribusiness the excellence that the world envies us, directly from the experience of entrepreneurs, managers, top-star chefs, opinion leaders working in food and beverage.

Italian food is famous all around the world because of their high-standards and traditions. The increasing interest of the international market towards high quality product lead to an expansion of this sector.

Bologna, declared “the City of Food”, enjoys a great experience and exposure in the field of culinary arts and, at the same time, its region Emilia Romagna, boasts high quality productions in the agribusiness sector, known worldwide.

During the last few years, precisely in Bologna and in the Emilia Romagna region, many projects have been developed, aimed at spreading Italian tradition.

The MBA in Food and Wine is a 12 month full-time program, taught entirely in English. It is dedicated to students who already have a working background in this field. A 500 hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the business world. During the first term, class activities will focus on general management, while starting from the second term, participants will study subjects specific to this sector. The correct balance between the number of students per professors represents a very positive aspect that facilitates the learning process.

 

Accreditations

EPAS_logo13-LR


Ludovica Leone

Ludovica Leone

Director of Studies
ludovica.leone@unibo.it

" At Bologna Business School we give you a taste of the Italian food and wine experience, focusing on some of the numerous examples of excellence that are present in the country. You can meet business people, managers, and chefs who brought food and wine ‘made in Italy’ to the attention of the world. You will learn from their experiences and be given the keys to make a success out of your career. The MBA Food and Wine is designed to give you the knowledge and the skills to take the lead in the evolution of the food and wine industry. "

ACADEMIC YEAR 2015/2016

GEOGRAPHICAL ORIGIN

ACADEMIC BACKGROUND

PROFESSIONAL BACKGROUND

  • 31 y.o.

    AVERAGE AGE

  • 89%

    INTERNATIONAL STUDENTS

  • 31

    COUNTRIES REPRESENTED

  • 42%

    FEMALE STUDENTS

  • 6 years

    AVERAGE WORK EXPERIENCE

Alumni

Deanna D’Alfonso – U.S.A

Assistant Marketing Manager, Gruppo Mezzacorona
MBA - Food and Wine (A.Y. 2013/14)

"There is nothing quite like the education offered at Bologna Business School. The constant global immersion as you interact with students from all over the world, facing challenges together while acquiring new skills and approaches to business is unprecedented. This maximizes your networking potential and peer learning opportunities throughout the year and beyond. I am reminded every day that I have a network of classmates that I can rely on to help me understand the synergies in culture and business. My MBA gave me the opportunity to put myself on the forefront of an emerging industry, and took the passion that I had before, to new levels. Today, I have a better perspective that I always yearned for in launching my career in the wine industry, thanks to the structure and team at Bologna Business School."

Andriy Yakuga – Ukraine

Loyalty Program Manager, Dispensa Emilia - Italian chain of fast&casual restaurants
MBA - Food and Wine (A.Y. 2013/14)

"Thanks to Bologna Business School within a short period of time I gained an important knowledge of Italian food and wine industry. After the academic part of the master, having the dream to open my own restaurant, I decided to work for Dispensa Emilia (a chain of Italian fast&casual restaurants). Here I am, able to learn both the everyday operations, working inside the restaurant kitchen, and the marketing administration, developing the project of loyalty program for the customers."

Laura Duca – USA

Assistant Project Manager “Gelato World Tour”, Carpigiani Group
MBA - Food and Wine (A.Y. 2011/12)

"Bologna Business School's Global MBA introduced me to the world of Italian excellence in the food and wine industry and gave me an incredible learning experience. After a year of coursework, I am now working in the events management department at Carpigiani, an Italian company known worldwide for their gelato machines and for promoting the ice-cream culture all over the world."

Structure

The Master’s degree is a 12-month full-time program including 518 hours of class activities, 1300 hours of individual and group work and a 500 hour internship.

The academic part is divided into three terms. During the first term you will study the fundamentals of general management, while the second and third term will deal with the specific subjects of each track (please, find further information about the courses in the section ‘Courses’ below).

 

I Term: September 2016 – December 2016

  • “Ice-breaking” Week
  • General Management Courses: Corporate Finance, Corporate Strategy, Financial and Managerial Accounting, International Finance, Marketing Management, Cross-cultural Management, Organizational Analysis: Leading People and Organizations, Team Working.

II Term – III Term: January 2017 – May 2017

  • Management and Track Specific Courses: Production and Logistics, Food and Wine Cultures, Food and Wine Distribution and Retail, Innovation and Narration in Food and Wine, Management and Creativity in the Restaurant Industry, Business Development Laboratory, International Business Law, Management Consulting, Business Planning.

 

The three terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the three academic terms by working on management strategies, analyze business cases, create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with.

At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part.

Students who are interested can also choose to take an extracurricular course of Italian.

COURSES

Participants in the program will actively work on business development concepts during a project that does not just entail the practical application of theoretical issues but a “learning by doing” project, during which they will discuss, analyze and work with a hands-on approach. Participants in the project will be led by a manager in order to develop a challenging real-life, long-term project of business redefinition, launch and development, where not only the analysis is important but also planning for the implementation stage.



This course provides an introduction to business planning concepts and the tools necessary to set up new businesses. Corporate entrepreneurship as well as various start-up cases will be developed.



This course will provide a framework within which to study factors that lead to success of top brands in competitive markets. Furthermore, practical tools will be provided to design and launch brands, including the ability to develop a successful marketing strategy, as well as communicate and maintain a specific reputation.



The course provides a framework for understanding and analyzing investment and financial decisions of corporations. Lectures and readings provide an introduction to present value techniques, capital budgeting, capital structure decisions, corporate cost of capital, initial and seasoned equity offerings and an introduction to corporate risk management. Most of the topics presented during the course will also be analyzed and studied using a case study approach.



This course provides the core of corporate strategy through the identification of a superior competitive position, the analysis of a strategic situation and the creation of a proper organizational context to ensure the chosen strategy is the most effective one. Through the analysis of real-world cases, participants develop analytical skills that help them to acquire practical experience in dealing with strategic issues. The course aims to provide an understanding of the basic principles and practices of strategic management. It will develop a dynamic approach to competitive analysis and business strategy that is well suited to today's turbulent competitive environment.



This course provides an understanding of the role of culture in management and organizational processes in today’s inter-cultural business world. After an initial theoretical introduction to the concept of culture, the course will analyze its relevance to organizational issues such as: human resources management, cross-cultural communication, team-work, motivation, and negotiation.



This course introduces the main concepts of financial and managerial accounting. Financial accounting covers accounting notions, principles, and the structure of the three main financial statements. It also includes profitability and financial performance analysis. Managerial accounting includes basic cost concepts, cost behavior patterns, and the use of managerial accounting data for decision-making, management control systems and performance measurement systems. Particular focus is placed on intangible and intellectual capital measurement and reporting, on non-financial performance measurement systems and strategic cost management.



In an industry where globalization has deeply modified many consumption patterns, go-to-market models are probably the most important success factor. This course compares trade structures in Europe, USA and BRIC markets, and provides the strategies and tools to choose the right network for mono-channel or multi-channel distribution strategy. Special attention will be dedicated to sales management and to commercial services provided to partners: sampling, credit, warranties, logistic support, trade marketing mix.



The objective of this course is to bring to the MBA students the necessary information and sensitivity to know, taste and understand wine and food products that have something special to deliver to customers. Wine and food product characteristics and identity are very much linked to the areas of production, that are discussed and partly visited. Managers of companies in the industry share with MBA participants their professional experience and the knowledge of the sector.



This course focuses on how innovation and tradition can be combined to create narratives that enhance the customer experience and the business strategy. Major stages and trends of this   development are examined, and many examples are drawn from all around the world, providing an in-depth understanding of the contemporary and the future of the food and wine sector.



This course aims at providing participants with the basic legal skills necessary to business operators acting at the national and international level. The course will first provide an overview of the different approaches available to identify the rules governing cross-border commercial relations, given the existence of relevant differences in domestic legal systems. In this respect, it will also give account of the pivotal role played by party autonomy in arranging business relationships. The course will then explore specific areas of law, which have a relevant impact on commercial contracts and business activities. Attention will be paid, in particular, to the legal aspects of domestic and international sales and distribution networks; technology transfer and IP licensing agreements; bank guarantees, secured transactions and payment systems regulations.



This course examines macroeconomics in open economies that are linked by trade, capital flows, and monetary policies. The goal is to provide a framework for understanding current events affecting the world economy. The participants acquire the analytical tools needed to examine the financial performance of economies, balance of payments problems and policy, the causes and consequences of exchange rate movements and the implications of macroeconomic relationships between countries.



This cycle of seminars constitutes a unique occasion for the MBA students to meet and interact with key leaders of the global economic, social and political scene. These series of lectures, especially designed for the MBA class, reflects the main goal of the Program, which is to link theories and practice.



This course examines successful people management policies, from hiring the right managers to retaining best employees. The choice among major organization alternatives will be followed by insight of experienced restaurant managers in order to learn ways to define the compensation scale, communicate performance expectations and measure employee performance.



The objective of this seminar is to provide a general understanding of what general management consulting is and the skills it requires. Students will be exposed to the main consulting frameworks and methods;  consulting project activities and situations using business cases; and meet practicing consulting professionals from a variety of firms. As an integral part of the course they will also learn the basic tool required to organize and develop a business plan.



The course focuses on the main concepts of marketing management, analyzing both strategic marketing and mixed marketing activities. Specific topics covered are consumer behavior, the buying process, segmentation, product positioning, relationship marketing, branding at national and global levels, mixed marketing activities and investments such as pricing, advertising, and channel management. Participants will be able to plan a marketing strategy for an existing or new product and take it to the mixed marketing stage.



The course focuses on the organization of a company, identifying its characteristics and exploring the strategic design for working in and managing such an organization. The topics covered are focused on specific elements of organizational design linking them to the overarching organizational design system. This course will provide the analytical tools needed to handle the complexity of organizational design in the face of an increasingly globalized and fast-changing business environment. This course also addresses human resource issues from a strategic perspective and will concentrate on the development of concepts and strategies that may increase your effectiveness in developing policies and practices, enhancing the value of the people taking part in your organization.



This course will focus on: logistics in commercial relations (especially in intercontinental operations), customer service levels, and distribution costs.



Nowadays changing job means being able to redefine professional goals and be ready to face risks: the course focuses on how to write an effective cv and how to prepare for a job interview. The seminar is built in close cooperation with an expert in the executive recruitment field who will guide and support the students throughout the academic year.



The main purpose of the course is to give students an introduction to the key analytical tools necessary to effectively pursue the core courses. The course provides a survey of fundamental tools for analyzing financial and managerial problems including time value of money, elements of financial analysis, discounting, data analysis and basics of statistics and econometrics. 



The aim of this workshop is to foster togetherness in the class while tackling projects. Being able to work in a team is a fundamental skill to achieve collective goals and targets. The workshop will focus on: conflict management strategies, contrast vs. conflict, zero-sum games and non zero-sum games.



Learning method

The main aim of our teaching staff is to first lay down a solid foundation of theory before starting to build on that by introducing more practical aspects. This will result in you confidently entering the working environments of this industry, ready to deal with the scenarios you will face.

The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; individual assignments and assisted private studying.

The courses are set up to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation.

CAREER DEVELOPMENT

Creating employability is one of the primary goals of the MBA program and is carried out by means of systematic career development, with an ongoing effort to successfully combine the professional projects of the students with the needs expressed by the businesses.

 

The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, the Bologna Business School MBA ranks 97% placement.

 

The Career Development Department will help participants to pursue their own career goals and will support them in the job seeking process. It is dedicated to career exploration and fulfillment. A qualified career counselor will assist students with a variety of services and resources including job searching strategies, interview skills, resume development, career/personality assessments and much more.

 

Career Development Sessions:
A dedicated career development session is held as part of the initial work placement program session. This workshop is focused on managerial employability, mock interviewing and an overview of successful and unsuccessful aspects of each interview.

 

Career Advice:
Along the academic year, counselors will explore and evaluate the students’ education, training, work history, interests, skills and personal traits to assist in choosing a career.

 

One-to-one counseling:
Students can make individual appointments with a career counselor to help identify and explore personal and professional goals, overcome confusion, and aid in decision-making when choosing a career.

 

COMPANIES

Over the years, our partners have been constantly involved in the various academic activities which make up the structure of our MBA program. Companies belonging to our network take part in project works and master lectures; they actively contribute in introducing guest speakers and organizing in-company visits. Our partners are our first supporters: they sponsor the various tracks, host the students’ internships and provide professional opportunities for graduate students.

ACETAIA DI GIORGIO ALCENERO ALTROMERCATO ANSELMI ARNALDO CAPRAI BASTIANICH WINERY BROWN - FORMAN CARPIGIANI DE CECCO DISPENSA EMILIA EATALY FERRARELLE FICO GARDINI CIOCCOLATO GROM GRUPPO ITALIANO VINI INALCA JSC TBILVINO MARCHESI ANTINORI MENUALE.IT MEZZACORONA MONTENEGRO OSTERIA FRANCESCANA SANTA MARGHERITA VINI SPUMADOR VINITALY YOOX YOU CAN GROUP

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FEES

The tuition fees for the Master are 27,000 euros (VAT free) to be paid in three installments (the first one upon enrollment).

The fees includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School, such as: a personal account for the BBS Wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym and special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the ground of the School.

In addition, with your University of Bologna Student Card you will have access to all university facilities with more than 100 libraries (including online subscriptions and databases), the three city center canteens and all university student related discount offers. Further information on these facilities can be found on the website of the University of Bologna: http://www.unibo.it/en/services-and-opportunities/index.html.

HONOR LOAN

Bologna Business School is currently finalizing agreements that will allow participants to access loans at reduced rates in order to cover tuition fees.

As an example, agreements of previous years featured:

  • Loan equal to the enrollment fee
  • Possibility for an extra loan for “living costs”
  • Reduced interest rate
  • No collateral
  • Repayable in 12 years
  • Without early amortization fees
  • 3% to be transferred to an ad honorem fund, in order to cover insolvency risks

SCHOLARSHIPS

Bologna Business School offers both full and partial scholarships for participants of the MBA. All applicants are eligible to apply regardless of their nationality. Scholarships are merit-based (both academic as well as professional merit) and cover tuition costs only.

The Global MBA offers scholarships of:

  • 27,000 euro (full scholarship)
  • 15,000 euro (partial scholarship)
  • 10,000 euro (partial scholarship)

 

AFRICA SCHOLARSHIP PROGRAM
BBS and the Foundation for World Wide Cooperation grant the Africa Scholarship Program for the Academic Year 2016-2017. This Program aims to facilitate the participation of 10 young bright talents from Africa wishing to pursue an MBA and contribute to the social and economic development of their Continent.

REQUIREMENTS

In order to apply it is necessary to have:

  • a Bachelor’s Degree (must have been obtained at least two years before the enrolment deadline)
  • 2+ years of qualified work experience
  • English language proficiency

 

APPLICATION PROCESS

This Master is open to all applicants with a Bachelor’s degree obtained before the enrolment deadline of each round (June 20, 2016 – round I; September 20, 2016 – round II). There are two rounds of admissions, the first round will be open for applications until 20 April, 2016. The second round will open on 21 April, 2016 and will close on 20 June, 2016. The second round will continue to be open for candidates whom are from the EU or whom have obtained their degree in the EU until 30 June, 2016.

 

Four easy steps to begin with:

  • Download and fill out the application form
  • Complete the online registration by paying the 60 euro fee at https://studenti.unibo.it
  • IMPORTANT: Once you have all the documents you need, you MUST send the complete HARD COPY of your application packet to the Global MBA Office at Bologna Business School
  • You must also send a digital copy of the application packet to: globalmba@bbs.unibo.it

 

Documents that must be sent:

  • Application form
  • Curriuclum Vitae
  • Diploma and transcript for your qualifying degree
  • Passport photocopy
  • Motivational letter
  • Reference letter(s) (optional but advised)
  • English certificates
  • GMAT or GRE results (optional)
  • Signed copies of your eligibility summary sheet and a receipt of the 60 euro application fee (both downloadable from ‘studenti online’ following registration)
  • Declaration of Value* / Diploma Supplement* / Conditional Enrolment Form

 

*IMPORTANT: Students possessing a degree obtained outside the EU must submit legal recognition of their qualifications for the purposes of admission to the program, which is issued by the competent Italian Diplomatic Representation in the country in which the degree was obtained (Declaration of Value). Candidates with degrees from within the European Union may request a Diploma Supplement directly from their Universities. Should the candidate be unable to obtain one of these documents before the deadline, it may be temporarily replaced with a Conditional Enrolment Form, which will be sent shortly after applying.

 

Admission to the program is subject to the positive assessment of the candidates’ individual interview and qualifications (e.g. curriculum vitae, GMAT/GRE, reference letters, etc.). The admission board, consisting of Bologna Business School faculty members, reviews the applications on a rolling basis. Candidates will be contacted by an admission team member as soon as their application has reached Bologna Business School.

In line with the number of available places, admission to the program is granted according to the applicants’ position in the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admission process. Students who achieve positions of merit in the final list of admitted candidates may benefit from full or partial scholarships. All students are eligible to apply for a special long-term and low-interest honor loan.

Download Application Form

FAQs

You can contact the admissions team either by email: globalmba@bbs.unibo.it or by telephone at (0039) 0512090122. Our admissions staff will be happy to assist you and clarify any doubts you may have.
Of course we will. Non-EU citizens have to apply for a student visa before being able to commence their studies. We can provide you with a letter of admission as well as a letter of support, which you can use to make your visa application. In the case of particular problems our staff will be ready to contact embassies directly to discover the source of the problem and solutions to fix it.
After you arrive in Italy, you will be required to apply for a residence permit. Our staff will be able to help you fill out the forms and give you any support you need for this process as well.
If you do not live in Italy then you can participate via Skype. You will be contacted several days before the selection date to inform you of your time slot for the test and individual interview. At this point you can send us your Skype ID so that we can add you to the account that will be used for the interviews.
Yes. The course is open to people of all nationalities regardless of where their previous studies have taken place. Please note, however, that admission is dependent upon you presenting one of two potential documents. If you have graduated from a university in the European Union then you will be able to get a European Diploma Supplement directly from that university. If possible, this should be submitted with your application. If you have graduated from outside the European Union then you will need to request a Declaration of Value from the Italian embassy/consulate present in the country where you graduated. Details on how to obtain this document can be found on the website of the relevant Italian embassy/consulate. If possible, this declaration of value should be submitted with your application. If not possible then it can be submitted at a later date but you will only be provisionally admitted until you do so.
Application is done in two parts. The first part is to register on the University of Bologna Online Portal and the second is to send us (via email and post) your application documents
Once you have registered online, to complete your application you need to send us a set of documents which will make up your application packet.

The documents are:

- MBA Application form (signed)
- Enrollment summary sheet (Studenti Online registration - signed)
- Copy of the payment of the 60 euro fee
- Curriculum vitae (in English)
- Letter of motivation (in English)
- Copy of ID card or passport
- One Passport photograph
- Copy of the degree certificate giving the final score, exams and grades*
- Two letters of reference in English (optional)
- Certificate demonstrating knowledge of the English language (optional)
- GMAT (or GRE) scores (optional)

*For candidates with foreign degrees:
- Degrees from the EU: You'll have to request a European Diploma Supplement from your university.
- Degrees from outside the EU: You'll have to request legal recognition of your degree (Declaration of Value / Dichiarazione di Valore) in order to be admitted to the program, which is issued by the competent Italian Diplomatic Representation in the country in which the degree was obtained.

If you want help with the online registration then contact us and we will be pleased to send you a detailed set of instructions.

Yes, even if you don't have a GMAT or a GRE you are still eligible to apply. You will have to take part in the selection process run by the School. For further info concerning the admission process you can contact the admissions team.
Yes. Don’t worry if you if you are unable to present a IELTS or TOEFL, your level of English will be assessed during the selection process. You can be excused from the need to present proof of your English level if you are a native English speaker.

Faculty

Faculty members at Alma Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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